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Rollout Strategy

2019 Playbook

Rollout Strategy

Morganne Howell


Structural rollout:

Choose an entity model.

Revenue rollout:

What donors and PACs might be willing to endorse or financially support the project?

What state and federal campaigns will The Art of Oppo ask to support the concept?

What accelerators might be interested in supporting the project? How do they support? What do they ask in return?

Research rollout:

What geography and campaigns will The Art of Oppo target first in 2019?