A subscription model is the best stable revenue that also allows for content independence.
Soft paywall: two reports viewable before tiered subscriptions kick in.
Once you have a subscription, you can see who else is part of the community.
EXAMPLE Year 1 SUBSCRIPTION MODEL
To have $500,000 covered by subscriptions, broken down into roughly $42,000/month in tiered subscription revenue:
Citizens, local groups, freelancers, bloggers
27,000 individual subscriptions at $1.50/month = $40,500
10 campaigns at $40/month ($480/year per state campaign) = $400
5 campaigns at $80/month ($960/year per federal campaign) = $400
5 PACS at $150/month = $750
MONTHLY SUBSCRIPTION REVENUE: $42,050
Other potential revenue sources:
Grants from foundations that support women in politics, transparency, youth initiatives, government reform, etc.
Eventual revenue additions and changes:
Additional revenue upwards of $100,000 from podcast ads once listenership increases to over 10,000 downloads an episode.
A subscription for people who want to participate instead of pay: “gameify” the methodology and research system so anyone can volunteer to tap in and work in an editor to build parts of a report.
Discounted monthly university bundle subscriptions for students and faculty.
Rules for revenue:
The revenue must be disclosed.
The revenue must allow for content independence.
|Expense||Yearly for Total Employees|
|1 Website Developer||$60,000|
|2 Research Associates||$100,000|
|2 Senior Researchers||$140,000|
|RSS feed (Audioboom)||$120|
|Production software (Hindenburg)||$95|
|1 Editor/audio producer||$60,000|
|Keychain, VPN software||$70|